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From every chapter in Part Two. Every Minimum Viable System in the book, in one place, as checklists you can tick. If you only ever use one page from this library, use this one.
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The Ten Minimum Viable Systems
A Minimum Viable System is the first usable version: it solves one real problem today, can be used immediately, creates enough visibility to improve later, and survives contact with a Monday morning.
None of the lists below requires software you do not already have. Each one has a four-person version underneath it, because if the full list feels impossible at your size, the answer is a shorter list, not a longer timeline.
1. Sales
- [ ] One visible pipeline. Every live opportunity, in one place, that more than one person can see.
- [ ] One owner per opportunity. A name on every deal, at every moment.
- [ ] One next action with a date. On every live deal, without exception.
- [ ] Shared stage definitions. Written exit criteria, so two people place the same deal in the same stage.
- [ ] Basic qualification criteria. Need, budget range, decision process, timeframe, fit.
- [ ] Pricing and discount boundaries. Standard price, negotiable elements, discount authority, margin floor.
- [ ] A proposal standard. One template that always states scope, price and exclusions.
- [ ] A handover record, completed before a deal counts as won.
- [ ] A weekly pipeline review. Fifteen minutes, four questions, same time every week.
- [ ] A monthly learning review. What did we lose, why, and what changes in the playbook.
Four weeks, in order. Week one: one place, every live opportunity in it with owner, stage, next action, date, and accept that the data will be embarrassing. Week two: stage definitions and qualification criteria, written out loud with whoever sells. Week three: start the weekly review even though the system is imperfect. Week four: handover record and discount bands.
2. Marketing
- [ ] One page of Core decisions. Who it is for, what we promise, what we refuse. Read aloud to the team.